Are you stressed about growing your platform? More like obsessed, right?
Do you know the number of social media followers, accurate to within 3 people? How many times per week do you check?
A friendly reminder
It doesn’t take a big platform to be successful. And by “successful” I mean financially, as an author, artist, business owner... you name it!
If you’ve ever considered sending money to web sites promising “bombastic growth” or “a Gazillion Fans” I can relate. I’ve watched too many of those webinars and learned some valuable wisdom.
But…You can own a thriving online business and have nine Facebook likes.
You can enjoy a stream of purchases from your web site, and not remember your Twitter password.
It’s possible to get a publishing contract, and not blog every week.
If your business model requires six pre-scheduled Tweets per day, you might not have a real business model.
If you believe you need 10,000 fans before you (fill in the blank), maybe it’s simply procrastination.
Do you have THREE people around you that you’ve helped, in ways that earned their respect – and their money?
How about twelve people? (You can make quite an impact with a twelve-person tribe!)
Why try so hard to connect with 10,000 strangers?
Does someone else's online popularity mean your voice isn't as important? Don't jump into the comparison arena. (It doesn't end well.)
Affirmation is my drug of choice. How about you? Because of that, perceived lack of affirmation (the sound of crickets chirping) can trigger self-doubt. Time spent looking for the next social adrenaline fix keeps me from working on my own art and serving those around me.
I need to purposefully limit my time in the neighborhoods where this drug is sold. Not everyone is tempted by this, but I am. Detox takes time.
The myth is that you need ever-exploding social numbers to be "successful." Don't believe the myth, but watch the math.
If you're selling zero products/services with a 100-person platform, you'll probably sell zero with a 1,000-person platform. (Any number times zero equals... zero)
Elevate your platform by serving three people this week. (You can make a list right now!)
Become great at what you do, and enjoy your work, with those around you right now.
Yes, pay attention to your connections. Just remember, social media is a great place to GIVE, but it’s a lousy (and frustrating) place to GET.
Measure your success by your service, not by the numbers.
Agree? Disagree? Just don’t Un-Follow me ;-)
How do you handle the platform-pressure?
(This is an update of an earlier post, because I needed to revisit the topic or - check into rehab.)Comments